The session is designed for participants wanting to take an initial exploration into social enterprise or those thinking about starting a social enterprise. The facilitators will lead participants in a discussion about what social enterprise is, why start a social enterprise, the potential community impacts, explore organizational readiness, and review the development path of social enterprise planning. Explore the perspectives of business models including retail, wholesale, services and goods; non-profits, co-ops, hybrids and for-profits options; and the perspectives of outcomes from employment to arts, revenue generation, food security, social capital and more.
If you haven’t already done so, click here to register for SEWF 2013. Early Bird ends July 25, 2013.
Product, price, place and promotion, marketing's 'Four Ps,' along with the concept of a unique selling proposition and positioning ('the fifth P') are as fundamental to a social enterprise as to any small business. For social enterprises, though, the new essential is 'the sixth P'—purpose. How and when should your social mission be used in your marketing? Will it increase your customers' perception of value? Or do your services or products, or your customer demographics make it less relevant? This workshop will consider the fundamentals and explore the new essentials of marketing in social enterprise, drawing on the many case examples from the presenters' work around the world.
If you haven’t already done so, click here to register for SEWF 2013. Early Bird ends July 25, 2013.
Historically one had to choose a charitable structure or a corporate one. Today there are many more corporate vehicles to allow you to achieve social impact. Find out what some of these vehicles are.
If you haven’t already done so, click here to register for SEWF 2013.
Learn about out of the box ways people are accessing the capital they need to grow their social ventures.
If you haven’t already done so, click here to register for SEWF 2013. Early Bird ends July 25, 2013.
