Product, price, place and promotion, marketing's 'Four Ps,' along with the concept of a unique selling proposition and positioning ('the fifth P') are as fundamental to a social enterprise as to any small business. For social enterprises, though, the new essential is 'the sixth P'—purpose. How and when should your social mission be used in your marketing? Will it increase your customers' perception of value? Or do your services or products, or your customer demographics make it less relevant? This workshop will consider the fundamentals and explore the new essentials of marketing in social enterprise, drawing on the many case examples from the presenters' work around the world.
If you haven’t already done so, click here to register for SEWF 2013. Early Bird ends July 25, 2013.
