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Thursday, October 3 • 2:00pm - 3:30pm
Marketing Your Social Enterprise - the Fundamentals and the New Essentials

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Product, price, place and promotion, marketing's 'Four Ps,' along with the concept of a unique selling proposition and positioning ('the fifth P') are as fundamental to a social enterprise as to any small business. For social enterprises, though, the new essential is 'the sixth P'—purpose. How and when should your social mission be used in your marketing? Will it increase your customers' perception of value? Or do your services or products, or your customer demographics make it less relevant? This workshop will consider the fundamentals and explore the new essentials of marketing in social enterprise, drawing on the many case examples from the presenters' work around the world. 

If you haven’t already done so, click here to register for SEWF 2013. Early Bird ends July 25, 2013.


Moderators
avatar for David Upton

David Upton

Co-founder, Common Good Solutions
David has been using entrepreneurship as a tool for change for over 30 years.  He blends his experience in community development and his professional interest in social enterprise and the social economy to develop a socially responsible and entrepreneurially engaged workforce.  He has worked with Aboriginal groups in Canada's North, youth and business development organizations, and all levels of government to develop sustainable... Read More →

Speakers
avatar for Marty Donkervoort

Marty Donkervoort

Founder, Inner City Renovation
Marty is a social entrepreneur. In the 80’s he founded A-way Express, a social enterprise courier service and subsequently mentored The Big Carrot, a worker co-op in the retail health food sector, both in Toronto. Then in 2002, he founded and managed Inner City Renovation, a social enterprise in the construction sector in Winnipeg’s North End. He currently teaches several courses on social enterprise at the University of... Read More →
avatar for Tim West

Tim West

Co-founder and principal, Matter&Co
Tim West has been working in the space where business and social mission meet for well over a decade. He leads mission-focused PR and marketing agency Matter&Co, is founder of Good Deals, the UK’s foremost social investment conference, and is founding editor of Pioneers Post, an online newspaper and learning platform connecting social innovators across the globe. | | With Royal Bank of Scotland he created the RBS SE100 Index of... Read More →


Thursday October 3, 2013 2:00pm - 3:30pm
Telus 101-102 TELUS Convention Centre

Attendees (40)